New Look. New Urgency. Same Defenders of Potential.


To emphasize the urgency of our mission and meet the need of our essential work in the community, Big Brothers Big Sisters of Northwestern Wisconsin is unveiling a new brand positioning and modernized look with the goal of recruiting more diverse volunteers.

Across Northwestern Wisconsin, more than 100 children are waiting to be matched with a Big Brother or Big Sister. Months of national research, including focus groups with potential Bigs, as well as current Bigs, Littles, donors, staff, and leadership showed that the brand was not effectively connecting with younger, prospective mentors or conveying the urgent mission of Big Brothers Big Sisters.

This new look reflects Big Brothers Big Sisters of Northwestern Wisconsin’s new brand positioning of the urgent need for the adults in the community to step up to defend the potential of every child.

See more about the new look in the video below and on our Facebook page. Would you be interested in sharing the new look and importance of Big Brothers Big Sisters of Northwestern Wisconsin with your friends? Please let me know if you would like to talk to Drew Kaiser, Marketing Manager, about why the new look is important, or if you’re interested in hearing about one of our powerful one-to-one mentoring success stories. I can be reached at 715-835-0161 or Thank you in advance for your consideration in using your voice to be part of the defenders of potential and ensuring the biggest possible future for our youth.


Wesley Escondo, CEO